Love of Life is an American soap opera which aired on CBS Daytime from September 24, 1951 to February 1, 1980. It was created by Roy Winsor, whose previous creation Search for Tomorrow had premiered three weeks before Love of Life, and who would go on to create The Secret Storm two and a half years later.
Love of Life originally came from "Liederkranz Hall" where Studio 54 was. Mike and Buff (Mike Wallace), Ernie Kovacs , Douglas Edwards and the news, as well as "Search for Tomorrow and "The Guiding Light" also came from that location. The serial was taped at several other studios in New York City as well, but primarily at the CBS Broadcast Center on West 57th Street and CBS' Studio 52 behind the Ed Sullivan Theatre. In 1975, the studio was moved to make way for a nightclub that would eventually become known as Studio 54. Until its final show in 1980, Love of Life was taped in Studio 44 at the CBS Broadcast Center.
Unlike most other soap operas, Love of Life was originally not split up into segments dictated by commercial breaks. Because the show was owned by packaged-goods giant American Home Products and merely licensed to CBS, all commercials were for AHP brands, and occurred
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